America’s favorite smartphone isn’t an iPhone
There’s little question that iPhone users love their smartphones. Regardless of how negative the current news cycle is, Apple’s iPhone lineup is still the best-selling smartphone line in the world by a wide margin. Studies and surveys also consistently show that Apple retains smartphone customers better than any other phone brand, and this has been the case for years. Interestingly, however, a new major study has found that a new smartphone is now the Apple of the American consumer’s eye.
The American Customer Satisfaction Index (ACSI) is likely the most highly regarded survey of its kind. It spans a wide range of areas, but results from the telecommunications portion of the study were just released. You can download the ACSI Telecommunications Report 2016 report for free right here.
There’s plenty packed into the report, but one area in particular drew our interest. The ASCI’s survey includes a line of…
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