Apple aims to up its AI smarts with iCloud user data in iOS 10.3

Will we have to give up our privacy to get better AI from Apple? According to the new “iCloud Analytics & Privacy” terms, it looks like it. However, you can opt-in. So, it is still voluntary. True is, though, that the more people do it the better AI (Siri and smart suggestions) we get. But is this worth more than our privacy?


The next version of Apple’s mobile platform will include an opt-in for iOS users to share their iCloud data in order to help the company improve software products, such as its voice-powered virtual assistant, Siri. The iOS 10.3 beta was released earlier this week.
A note about the forthcoming change, under the heading “iCloud Analytics & Privacy”, says any user data shared with Apple via this opt in will undergo “privacy preserving techniques” — continuing its privacy-first approach to stepping up its AI efforts.
The company has generally lagged behind data-mining rivals such as Google in developing machine learning powered technologies and embedding them into its software and services to offer a more personalized and/or predictive experience, in no small part because it has prioritized (and championed) user privacy — meaning, unlike its major rivals, Apple does not routinely suck up users’ personal data in the clear.
And while that’s great from a…
Read the entire article from TechCrunch here: Apple aims to up its AI smarts with iCloud user data in iOS 10.3


If you liked the post, please share:

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *