Apple enterprise outreach gains steam and wins customers, analyst says
A new analysis from Business Solutions highlights the outreach effort Apple has undertaken in an effort to increase its products’ appeal to enterprises.
“There is no doubt Apple is working to make its products and OS’s more enterprise-friendly,” said Mitch Berry, vice president of enterprise mobility management for MOBI, in his analysis of Apple enterprise efforts.
The following are some developments noted by Berry:
- Apple has established partnerships with industry giants that already cater to large business customers. By partnering with enterprise-oriented companies, Apple gets a view into what enterprise customers care about, and the company taps into a huge marketplace of customers.
- Apple has rolled out the Device Enrollment Program and Volume Purchase Program in the past 12 months to make it easier for corporations to purchase devices in bulk and have them preprovisioned on their device management platforms before they’re deployed to the intended…
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