Apple ‘Working Rapidly’ to Bring Apple Pay to More Countries
I’m waiting for Apple Pay to come to Germany…
Apple this morning elaborated on its plans to expand Apple Pay coverage and achieve its goal to deliver the mobile payment service to “every significant market” the company is involved in.
Currently Apple Pay is available in six countries, including the U.S., Canada, the U.K., Australia, and China, with plans already underway to bring the platform to Hong Kong and Spain. Earlier this week the service expanded its presence in Singapore to support five major banks and cover over 80 percent of cards, and VP of Apple Pay Jennifer Bailey says many more rollouts are on the way.
Speaking to TechCrunch, Bailey said that Apple is “working rapidly” in Asia and Europe to extend the service, stopping short of revealing which country would be next. But she did share some insight into what Apple is seeking when it assesses potential expansions.
“First, we look at the size of the market for Apple products,” she said. “We also look at credit and debit card penetration, and [existing] contactless…
Read the entire article from MacRumors here: Apple ‘Working Rapidly’ to Bring Apple Pay to More Countries