Apple’s new iPhone SE unlikely to make a splash in Asia despite low price
This is a good analysis on which markets might pick up the iPhone SE and which won’t and why.
Apple’s newest addition to the iPhone family may be its cheapest phone yet at $399, but the four-inch iPhone SE isn’t likely to move the needle in emerging markets, where the lion’s share of growth in the handset industry lies.
A report from Gartner found that global smartphone sales have reached their slowest growth rate since 2008 as smartphone saturation sets in, particularly in Western markets. That general slowdown, which has been impacted by China, has sent many phone companies in search of growth potential in nascent markets like India, Southeast Asia and Latin America — regions were consumers are particularly price sensitive but smartphone volumes are rising.
Apple has faced many calls from investors and industry watchers to release a more wallet-friendly device to capture new users in such growth markets, but the iPhone SE is not that phone. Apple is never likely to move into the mass market bracket of places like India, where the majority of handset volume…
Read the entire article from TechCrunch here: Apple’s new iPhone SE unlikely to make a splash in Asia despite low price