Are you seeing ROI on your mobile projects?

Great article about what you need to take into consideration when you measure the impact of mobile on your organization.


You know investments in mobile projects yield results, but are you capturing the full potential value that’s available?
Mobile ROI is a lot like an iceberg — there’s a relatively small, visible chunk above the surface and a mountain of ice beneath. Mobile has millions of dollars in untapped potential that’s just waiting to be discovered.
The latest white paper from IBM addresses where executives fall short when working to obtain ROI for their mobile initiatives. The executive report is based on surveys of more than 1,000 global C-suite executives and mobile executives from 18 industries.
So, why is there all this unclaimed opportunity?

  • Mobile is treated in an ad hoc manner
    Almost half of global C-suite and mobile executives surveyed admitted to approaching mobile initiatives in an ad hoc manner. The study shows that even the most successful ad hoc endeavors don’t reach established goals more than half of the time.
  • Business goals are not strategically aligned…

Read the entire article from MobileBusinessInsights here: Are you seeing ROI on your mobile projects?


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