Bringing ‘mobile moments’ to the enterprise
What do you think is the reason that companies don’t build as many apps yet to make their users more productive? Is it a lack in a mobile strategy or a well-enough developed vision on what kind of app to build? How does a mobile app differentiate from a mobile-friendly website? Well, it integrates with the capabilities of the phone like GPS data, the camera, the speed of access, LTE connectivity etc. Think about your business processes now and how the hardware of a mobile device can improve them. Then think about your app.
According to Gartner, ‘by the end of 2017, market demand for mobile app development services will grow at least five times faster than internal IT organisations’ capacity to deliver them.’ In plain English, it simply means that unless something changes, organisations won’t be able to keep up with the customer expectation for mobile applications. It’s great news for enterprise app developers, but the reality is that most people’s experiences of enterprise-specific mobile apps have often been a little underwhelming.
In the consumer world, mobility progressed in three general phases: Initiation, Evolution, and Maturity. Initiation was the initial influx of mobile devices, seven or eight years ago, when smartphones and tablets finally caught on. Evolution saw websites designed to be mobile-friendly and…
Read the entire article from ITProPortal here: Bringing ‘mobile moments’ to the enterprise