Buffer Adds Twitter-Based Customer Service Tools
Buffer is best known as a scheduling tool to help marketing teams schedule content on social media, but with the acquisition of Respondly, it signaled a plan to expand its repertoire to also cover customer service users.
One of Buffer’s claims to fame is its policy of radical openness, which continued in its process for making its first major acquisition. This week, the company is launching the fruits of its acquisition, in the form of a new product: Respond.
“With Respond as part of the Buffer family of products, it fundamentally changes us as a company.” says Buffer’s CEO Joel Gascoigne. “We’re excited to grow to serve the needs of customers both in terms of marketing, as well as now customer service and brand monitoring.”
Respond helps companies reach their audiences, reply to queries, and monitor what’s being said about them. The service imports tweets @-mentioning the company, or simply mentioning them by name. From there, they are put into an inbox,…
Read the entire article from TechCrunch here: Buffer Adds Twitter-Based Customer Service Tools