Businesses are failing on mobile as customer satisfaction drops

Think mobile experience isn’t important to the success of your business? Think again.

A massive 85 per cent of people are unlikely to do business with a company following a bad mobile experience, according to the results of a new study from LogMeIn, Inc. and research firm Vanson Bourne.

The study also revealed that businesses are currently falling short in delivering satisfying mobile experiences for their customers, with the number of respondents happy with their last mobile engagement with a business dropping from 59 per cent in 2015 to 52 per cent in 2016.

Although it should come as no great surprise, mobile is continuing to emerge as a vital component for e-commerce. As well as 53 per cent of respondents reporting that they regularly use their mobile device to research products or services before…

Read the entire article from ITProPortal here: Businesses are failing on mobile as customer satisfaction drops

 



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