Design considerations for mobile apps: Choosing between discrete and multipurpose apps

Great article about how to decide whether to build a single- or multi-purpose app. The key is user engagement. How often and for what purpose are they using the app? But read more below.

LittleMsMobile

Mobile apps are ideally suited to capture users’ mobile moments, and they can also provide convenience to users and help manage a company’s brand. As an app’s user base grows and the need to maintain relevancy increases, companies may clutter their apps with new features, which often unintentionally results in a compromised user experience. Enterprise mobile apps suffer from the same fate when features are packed willy-nilly into a multipurpose app.

Discrete versus multipurpose apps

Recently, I came across a customer who was trying to find the right mobile strategy for his consumer apps — should he go with a monolithic, multipurpose super-app that has loads of functionality? Or break it into discrete single-purpose apps that do a few things well?

Good apps have consistent flow that accounts for the path and context of user activities, as well as a clean, uncluttered look that reflects the life cycle of user engagement. These factors and a few others related to…

Read the entire article from MobileBusinessInsights here: Design considerations for mobile apps: Choosing between discrete and multipurpose apps

 



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