Early Apple Watch adopters were mostly men, but latecomers are starting to skew toward women
At launch, the overwhelming majority of Apple Watch buyers were men. But in the year since it debuted, women have begun to close the gap and embrace Apple’s new wearable platform, new research shows.
E-commerce analytics firm Slice released new data on Thursday, showing that while 80 percent of Apple Watch buyers at launch were men, the gap has since closed considerably. Men are still more likely to buy an Apple Watch, but the split has since narrowed to about 60-40.
The data also shows that rival wearable maker Fitbit is also headed in the same direction, though its customer base remains predominantly female. A year ago, 56 percent of Fitbit buyers were said to be women, and by March of 2016, buyers had increased to 63 percent.
Slice’s data comes from more than 4.2 million online shoppers, measuring digital commerce directly from the consumer. The data comes from e-receipts…
Read the entire article from AppleInsider here: Early Apple Watch adopters were mostly men, but latecomers are starting to skew toward women