Embarking on a mobile project? Follow these three tips for success
With GlobeNewswire reporting that the mobile app market is expected to reach $52.96 billion in 2020 — up from $17.24 billion in 2014 — enterprises worldwide are scrambling to meet the rapidly growing demand. However, the fact is that delivering an exceptional mobile experience is difficult.
According to research from the IBM Center for Applied Insights, two-thirds of mobile projects fail to meet timelines, budgets and overall business objectives. Whether it’s just a bad app idea or execution, poor budgeting, lack of expertise or insufficient iterations with new-and-improved features, managing a mobile project can be a risky venture for any organization that needs to meet the expectations of increasingly tech-savvy users.
Reasons a mobile project can fail
In short, mobile applications can fail because enterprises have not adopted a new mindset when it comes to the mobile development process. Businesses often overlook the following:
- Consider integration with existing…
Read the entire article from MobileBusinessInsights here: Embarking on a mobile project? Follow these three tips for success