Fitbit buys wearable tech from Coin, looks toward NFC payment integration in future devices
Interesting, first Fitbit’s CEO says that Apple Watch has the wrong approach of being a multi-purpose device and they would do better with their single-purpose device, and now they want to add mobile payment. So, who has the better approach?
Fitbit’s future plans clearly extend well beyond simple fitness tracking, as evidenced by products like the Blaze, which leans much more heavily into smartwatch territory than before. And then there’s this. The company announced this morning that it’s picked up assets from mobile payment solution Coin.
Fitbit was quick to point out that the acquisition was just a piece of the larger Coin puzzle and doesn’t include, say, Coin 2.0. Instead it’s focused, fittingly, on the mobile company’s wearable payment platform. Still, it’s hard not to wonder aloud what this means for Coin’s future, moving forward.
The company shed a little light on the subject in a blog post that went up this morning, noting that it’s done with the smart payment product business, now that Coin 2.0 has sold out. And those devices have their own baked-in self-destruct buttons in the form of the built-in battery’s two-year life. Also on the outs are the Coin Rewards and the Coin Developer…
Read the entire article from TechCrunch here: Fitbit buys wearable tech from Coin, looks toward NFC payment integration in future devices