Fitbit CEO says Apple Watch ‘wrong way’ to approach wearables

By AppleInsider Staff 

James Park, chief executive at Fitbit, in an interview published Monday described how his company was able to withstand what many viewed as direct competition from Apple in 2015, saying the Cupertino tech giant took a wrong turn with Apple Watch.

According to Park, Fitbit’s health-minded products are in a different category than Apple Watch, which also packs in specialized fitness tracking features, reports The New York Times. Fitbit products are often simple, single-mode devices, whereas Apple crammed a little of everything into Watch.

“We look at it from a consumer point of view,” Park said. Apple Watch “is a computing platform, but that’s really the wrong way to approach this category from the very beginning.”

Limiting functionality to activity monitoring, step counting and other health-related tasks makes Fitbit a less daunting consumer product than a multi-function Apple…

Read the entire article from AppleInsider here: Fitbit CEO says Apple Watch ‘wrong way’ to approach wearables


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