Fitbit looks to challenge Apple Watch with new acquisitions
By Ashley Wright
Wednesday, January 11, 2017, 02:08 pm PT (05:08 pm ET)
Fitbit recently made two big acquisitions that place the fitness wearable manufacturer in a good position to field true smartwatch products that challenge the Apple Watch.
Fitbit in December bought indie smartwatch firm Pebble in a deal that gives the company access to software, patents and engineering talent it needs to fight Apple in the wearable arena.
More recently, Fitbit acquired Vector, a European smartwatch company led by former executives from traditional watchmakers Citizen, Bulova and Timex. The small startup created two luxury devices boasting a proprietary operating system, e-ink screens and a supposed 30-day battery life.
Fitbit has yet to reveal how,exactly, it intends to leverage the buyouts, but it could put the company in a position to create a branded smartwatch more advanced than its existing Blaze product. In fact, Vector in a blog post stated they would…
Read the entire article from AppleInsider here: Fitbit looks to challenge Apple Watch with new acquisitions