Fitbit looks to challenge Apple Watch with new acquisitions

By Ashley Wright
Wednesday, January 11, 2017, 02:08 pm PT (05:08 pm ET)
 
Fitbit recently made two big acquisitions that place the fitness wearable manufacturer in a good position to field true smartwatch products that challenge the Apple Watch.
 
Fitbit in December bought indie smartwatch firm Pebble in a deal that gives the company access to software, patents and engineering talent it needs to fight Apple in the wearable arena.
 
More recently, Fitbit acquired Vector, a European smartwatch company led by former executives from traditional watchmakers Citizen, Bulova and Timex. The small startup created two luxury devices boasting a proprietary operating system, e-ink screens and a supposed 30-day battery life.
 
Fitbit has yet to reveal how,exactly, it intends to leverage the buyouts, but it could put the company in a position to create a branded smartwatch more advanced than its existing Blaze product. In fact, Vector in a blog post stated they would…

 

Read the entire article from AppleInsider here: Fitbit looks to challenge Apple Watch with new acquisitions

 



If you liked the post, please share:

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *