Fitbit’s ‘basic’ devices dominate wearables market, Apple Watch sneaks into third
As the wearables market continues to evolve, new data shows a widening gap between basic and affordable fitness bands and more complex, do-it-all devices like Apple Watch — though the bulk of sales skew toward cheaper, simpler devices like Fitbit.
The burgeoning wearables segment continued to see explosive growth in the first quarter of 2016 with 19.7 million devices shipped, a 67 percent year-over-year increase, according to data from the IDC Worldwide Quarterly Wearable Device Tracker.
Researchers attribute surges in market demand to wider device distribution and healthy competition. Industry players, forced to differentiate their products in an increasingly crowded marketplace, are adopting new consumer targeting strategies. As the dust settles, the rift between basic single-use devices like Fitbit and complex all-in-ones like Apple Watch is widening, the study found.
“There’s a clear…
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