Gartner: Smartphone users more frequently rely on Siri, Google Now

Will voice and virtual personal assistants (VPAs) become the next big thing? Studies show that the trend is positive. I am using Alexa at home and I caught myself how I was at my parents’ house over Christmas and wanted to speak into the room: Alexa, what is the weather going to be? or Alexa, set an alarm for 8am tomorrow. I got so used to it already that I didn’t even think about grabbing my phone. I just wanted to speak. But I realized in time that Alexa wasn’t with me which is why I had to grab my phone – or ask Siri. 😉 I agree with the article that if you try it out, you are getting used to using your voice for commands and situations it is appropriate for. Unfortunately, Alexa is not as smart yet as I expected her to be. But this is a topic for another post – coming soon!


Dive Brief:

  • Virtual personal assistants (VPAs) are the future of smartphone communication, according to Gartner. By 2019, the research firm predicts 20% of all consumer smartphone interaction will use VPAs.
  • In a survey of more than 3,000 consumers across the U.S., U.K. and China, Gartner found VPA use is on the rise. An average of more than 37% of users in the U.S. and U.K. use a VPA at least one time per day, if not more.
  • Gartner found that Apple’s Siri and Google Now are the most-used smartphone VPAs.

Dive Insight:
Gartner’s more VPA-focused future is not that far off. Consumers will more and more rely on smart assistants, such as Siri or Alexa, to interact with their devices. As VPAs become more intelligent and intuitive — not to mention receptive and accustomed to user needs — they will grow into a dominate and seamless form of device…
Read the entire article from CIODIVE here: Gartner: Smartphone users more frequently rely on Siri, Google Now


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