Google Reportedly Working on Own-Branded Phone Set for Release This Year

Has Google realized that it is better for quality and malware risk reduction when software and hardware are made by the same vendor?

LittleMsMobile

Google is set to launch its own smartphone by the end of the year in an effort to compete more directly with Apple and Samsung devices, according to The Telegraph.

Citing “senior sources” familiar with the matter, the report claims that the company plans to unveil a Google-branded handset that is separate from its Nexus range of phones, which are designed and manufactured through partnerships with the likes of LG and HTC. Google is also said to be in discussions with mobile operators about the release of the phone by the end of 2016.

If true, the news would be a significant shift in ambitions for the company’s mobile arm, which has historically focused on software development with its Android OS and left handset design largely in the hands of hardware manufacturers.

By contrast, Google’s own internal handset division will take full control over “design, manufacturing and software,” the newspaper reported. No other details were offered by the sources, while Google declined to…

Read the entire article from MacRumors here: Google Reportedly Working on Own-Branded Phone Set for Release This Year

 



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