Here’s why chat apps are becoming one of the most important new platforms for publishers

The top four messaging apps — Facebook’s Messenger, WhatsApp, WeChat, and Viber — now claim nearly 3 billion monthly active users combined, narrowly outnumbering the combined active users on the world’s four largest social networks, including Facebook.

These numbers have caught the attention of a wide range of businesses, publishers among them. News industry leaders including the Wall Street Journal, The Economist, and the BBC are establishing a presence on a number of chat apps in an effort to be out front and build an audience on the latest platforms where people are consuming content. These early adopters are experimenting to learn which chat apps work for their audience and how they can leverage chat for the distribution of digital content, including articles, images, surveys, and video.

In a new report from BI Intelligence, we look at the appeal of mobile messaging apps for publishers and how they’re becoming a dominant platform for…

Read the entire article from BusinessInsider here: Here’s why chat apps are becoming one of the most important new platforms for publishers

 



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