Here’s why people don’t use Siri regularly, even though 98% of iPhone users have tried it (AAPL, MSFT, AMZN, FB, GOOG)
But talking to technology still feels odd, which is one reason why these assistants haven’t caught on yet. Consumers have been willing to give them a chance, but they just haven’t stuck.
A new study by Creative Strategies’ Carolina Milanesi shows that these assistants are having trouble becoming a habit for the average user.
Seventy percent of iPhone users say that they use Siri only sometimes or rarely, but nearly everyone’s tried it. Only 2% of American iPhone owners have never used Siri, according to the study.
Android users are similar. Sixty-two percent say that they use OK Google only infrequently, but a mere 4% of Android owners say that they’ve never used OK Google at all.
What’s wrong with Siri?
It turns out that, to many people, the issue is context. People actually tend to…
Read the entire article from BusinessInsider here: Here’s why people don’t use Siri regularly, even though 98% of iPhone users have tried it (AAPL, MSFT, AMZN, FB, GOOG)