How Android gets to 100% market share
I wish I could see the smartphone market share in the western world only, or in the business world. From my experience, the iPhone is still the most desired phone if you are given a choice. The reason I hear is not the lock-in but that it “just works”. It is very easy to use and yes, if you use it within the Apple ecosystem, all devices work smoothly together. I love airdrop to exchange photos between my Mac and my iPhone and vice versa. Also, like the article says, it is very easy to update iPhones. With Android phones, consumers oversee the updates as they are not as noticeable as on iOS where you simply see the little red badge that is nagging you to do something so that it goes away. I think the selling points of Android are price and openness (as people like their USB cables), however from a usability point of view iPhone wins. I’ve been using Android phones over and over again. But what I always noticed was that my storage was always full so that I had to delete photos and apps and that the phones became slower and slower over time. I don’t experience this with Apple devices. The Android phones are great phones from a hardware perspective. If they work on the usability, less fragmentation, storage and memory problems, then they will have a chance to move up to almost 100% market share.
So, let’s see if they reach 100% market share (or get close to it). If Apple does not become innovative again, then maybe they will be overtaken. But if they keep up the high quality and the surprise point at the presentation of a new device, then they should be the ones with the most desired phone.
Android already commands over 80 percent of the mobile OS market share globally, and just under 60 percent in the US. But you wouldn’t know it here in Silicon Valley — almost everyone I know has an iPhone. As the consumer technology landscape evolves over the next five years however, there are a number of reasons to believe that Android, and the Google stack more broadly, could take an even greater share and become the platform of choice, even here.
Loosening of the Apple ecosystem lock-in
Anecdotally, one of the most frequently cited reasons among iPhone users for staying with iOS is that they love the “blue bubbles.” iMessage, and its clever and seamless integration with iOS’s native SMS application, is an incredibly sticky feature of iOS.
Over-the-top (OTT) messenger applications have many advantages over SMS. The assurance of knowing that one’s message has been delivered and the synchronous knowledge that the other user is typing add a deeper level of…
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