How Apple’s new, powerful 4-inch iPhone SE is built for the future

By Neil Hughes
Saturday, March 26, 2016, 11:40 am PT (02:40 pm ET)

The inclusion of Apple’s latest and greatest processor and camera technology in the iPhone SE ensures that both customers and Apple will be able to stand by the device for years to come.

In years past, buying Apple’s low-end models has been something of a risky proposition. After all, you’d be investing $450-plus in a two-year-old phone.

For consumers looking to buy a more affordable phone, there were questions abound: How well will it run the next few operating system upgrades? How long will it be supported by Apple? Would I be better off putting my money toward a better model?

Apple’s upsell strategy worked — consumers gravitated toward Apple’s high-end, premium phones, while lower end models just weren’t as popular.

As it looks to rekindle growth in its iPhone sales, however, Apple has decided to cater to the lower end, giving users not only a supremely powerful iPhone in a…

Read the entire article from AppleInsider here: How Apple’s new, powerful 4-inch iPhone SE is built for the future

 



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