How mobile APIs are helping the retail, travel and banking industries go mobile-first
This is a good article that helps to understand what potential APIs have for building mobile apps in a digital world.
In an increasingly mobile and data-driven world, mobile APIs let businesses connect and integrate people, data, algorithms, systems, devices and “things” while enabling transactions and much more. Most importantly, APIs give businesses the power to create new and better user experiences, products, services and business models. In short, APIs give businesses the ability to turn into platform providers. Internal or external developers can build complementary services through these platforms, optimize the exchange of goods and services, manage integration with back-end infrastructure and systems and facilitate transactions through any device.
Although the API-based economy is still in its very nascent stages, industries such as retail, travel and banking are already leading the way in mobility.
As consumers continue to leverage multiple channels to conduct research, compare prices and purchase products, retailers are feverishly building omnichannel programs to…
Read the entire article from MobileBusinessInsights here: How mobile APIs are helping the retail, travel and banking industries go mobile-first