How to increase profits with digital transformation fueled by mobile
Digital transformation means innovating your business model with new technologies. This innovation is made possible by ubiquity and access to advanced technology. The cloud makes it easy to deploy and manage technology capabilities such as mobile and analytics, and broad employee access to smartphones and tablets provides a distribution channel for innovation.
The new vanity metric
Increasing profits is a key driver of digital transformation, with senior executives ranking it as one of the top three reasons to undergo a digital transformation, according to a study from PricewaterhouseCoopers. However, businesses can use some help when it comes to increasing their profits. FactSet reports that second-quarter earnings for the S&P 500 declined 3.5 percent for a fifth straight quarterly decline. Even among startups, profits are the new “vanity metric,” as noted by Recode. Though some of these startup profit metrics are not standard, this shows that even the smallest…
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