Indian smartphone startup Creo releases more details about its new take on Android
Creo, the Indian startup that recently received $3 million in funding to create a new twist on Android, has unveiled its first smartphone, called the Mark 1. A promotional video has been posted, but the company hasn’t released hardware details yet. Founder Sai Srinivas tells TechCrunch that leaked specs cited in some reports are inaccurate, but emphasizes that Creo won’t compete on hardware.
Instead, its ambitious goal is to release regular updates to its Android skin that are so unique, Mark 1 users will feel like they “get a new phone every month.”
India is now the second-largest smartphone market in the world after China. The Mark 1 is launching at a tough time for Indian smartphone makers, however, as they battle competition from foreign companies. For example, New Delhi-based Micromax was the top smartphone brand in India last year, but that position has been supplanted by Samsung. Xiaomi and Lenovo are also aggressively wooing Indian consumers—even though both…
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