Integrated mobility isn’t just a trend — it’s a new opportunity to win customer loyalty
For several years now, there has been a push for CMOs and CIOs to break down their departmental silos and work together on technology-related initiatives. Though there has been movement on this front, the need for integrated mobility — meeting customers and employees on their mobile devices — is making this collaboration even more vital.
According to a CIO article on Forrester’s “Own Mobile to Own Your Customers” report, 44 percent of companies openly state that their mobile services are simply scaled-down versions of their online initiatives. However, there is so much more marketers can do with mobile to engage customers and improve experiences. With so many doing so little, there is a huge opportunity to further integrate mobility into new marketing and business models to gain a competitive advantage.
But truly integrating mobile strategies across the organization requires close collaboration between CMOs and CIOs and a recognition on both sides of the aisle…
Read the entire article from MobileBusinessInsights here: Integrated mobility isn’t just a trend — it’s a new opportunity to win customer loyalty