Line builds out its chat app for businesses as Facebook Messenger threat looms large
Line as competitor to Facebook Messenger? They also have plans to turn it into a smart portal that allows companies to better interact with their customers.
Weeks before Facebook is expected to open Messenger to third-party bots at its F8 event, Line, the messaging app based in Japan, has beaten its rival to the punch. Well, in announcing its bot intentions, at least.
At its annual company event in Tokyo, Line made a slew of announcements that included plans to give developers access to its upcoming chat bot API, web apps that eliminate the pain of downloading standalone apps, and support for location-aware beacons. Those services are designed to provide more robust features for business customers who pay to use the chat platform to reach and engage with customers and users.
Line CEO Takeshi Idezawa described the new strategies as steps to turn Line into a “smart portal.”
The Japanese company has long tried to do more than just basic text chat and voice calling inside its app, but this is the first time it has offered to open parts of its service to anyone. Previously, Line kept access to its APIs very close to its…
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