Messaging apps are now bigger than social networks
This is a good addition or confirmation of the article that I posted about messaging apps having the potential of becoming the next operating systems. I think chats are huge and have a great potential. Also, imagine, whole business processes like exchanging files, creating projects, searching content etc. take place over chat. I think this would bring customers and vendors closer together as getting in touch is easy and talking feels like talking to friends. We see vendors connecting like this to consumers already via Instagram and Facebook.
Users around the world are logging in to messaging apps to not only chat with friends but also to connect with brands, browse merchandise, and watch content. What were once simple services for exchanging messages, pictures, videos, and GIFs have evolved into expansive ecosystems with their own developers, apps, and APIs.
Chat apps boast a number of distinct characteristics that make their audiences particularly appealing to businesses and marketers, including their size, retention and usage rates, and user demographics. The combined user base of the top four chat apps is larger than the combined user base of the top four social networks. Chat apps also have higher retention and usage rates than most mobile apps. Finally, the majority of their users are young, an extremely important demographic for brands, advertisers and publishers.
In a new report from BI Intelligence, we take a close look at the size of the messaging app market, how these apps…
Read the entire article from BusinessInsider here: Messaging apps are now bigger than social networks