Microsoft and Salesforce invest in new CRM chat tool (MSFT, CRM)
Chats are big. Consumers are used to using Whatsapp, Messenger, WeChat, Viber etc. in their private lives. They also want to be able to get in touch with vendors via this media.
Microsoft and Salesforce led the most recent round of investments in Helpshift, a company that helps software companies build a chat service between their mobile app users and their customer service teams, according to TechCrunch.
Helpshift raised $36.2 million at the end of the series B funding. The involvement by Microsoft and Salesforce is notable because they are also two of the biggest players in the customer relationship management (CRM) market.
The latest round of investment will allow Helpshift to continue building out its mobile app chat business, which now boasts roughly 1.3 billion unique devices.
Furthermore, it will help the company expand its offerings into new territories beyond its chat feature. These will include more analytics services based on recurring themes in chat, as well as a move into voice…
Read the entire article from BusinessInsider here: Microsoft and Salesforce invest in new CRM chat tool (MSFT, CRM)