Microsoft is in bad shape — but it could have been much worse

Microsoft waited too long to recognize the slow demise of the PC industry.

That, in fact, may have been the chief reason former CEO Steve Ballmer lost his job.

The longtime executive failed to properly address the smartphone and tablet markets as they developed.

His inaction made it easier for Apple and Alphabet’s Google to establish the iPhone, iPads, and the various Android devices as the industry standard.

At the time the iPhone was launched in 2007, it was reasonable for Microsoft to ignore the market, because there was no reason to believe it would explode into what it has become.

But by 2010, when the iPad came out, it was clear that a device revolution was under way. For the next four years through his ousting in 2014, Ballmer operated as if his company still had a near-monopoly on devices.

That was a…

Read the entire article from BusinessInsider here: Microsoft is in bad shape — but it could have been much worse

 



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