Mobile wallets: More than just a payment mechanism
A nice article about how the mobile wallet can be used as central app of communication between retailer and customer. Retailer apps are not used that heavily, so the mobile wallet can provide a totally new way of doing marketing. I agree. I also use an app for loyalty cards (Stocard) so that I don’t need to carry them all around with me. Stocard also delivers special offers from time to time. So, I think, this could be big for retailers!
Apple Pay was announced in the US in late 2014 and launched with quite a bit of fanfare in the UK in July 2015. Today, most of the big UK banks have committed to support Apple Pay, although not all were part of the scheme when it first launched.
For those who don’t know, Apple Pay is a mobile payment system and digital wallet service designed to change the way consumers shop. There is no doubt that the company has been leading the way in the effort to move consumers from the use of old fashioned physical wallets, packed with various plastic cards, to a world in which your iPhone or Apple Watch does all the work.
According to a new report from Juniper Research, approximately 148 million global consumers will make a contactless payment this year, and mobile wallet use will be the main growth driver, as almost…
Read the entire article from ITProPortal here: Mobile wallets: More than just a payment mechanism