Nearly 1 in 4 people abandon mobile apps after only one use
Are instant apps the answer to a low user retention rate? In my opinion, it also means that we need apps that we use regularly (chat, banking, access to data, health, music etc.). If there are apps that don’t give us hith value, then it is normal that they are not used that often, or only once. In addition, they need to be user-friendly. This is why it is so important that, if we develop apps for business, we put a lot of effort into the user-friendliness.
Apple’s iTunes App Store is home to over 1.5 million apps and Google Play hosts over 2 million, but the number of apps that actually get installed and used on consumers’ devices is still quite small. We already knew that people only interacted with a small handful of third-party apps on a regular basis, and now, according to a new study on mobile app usage, we learn that about one in four mobile users only use an app once.
Based on data from analytics firm Localytics, and its user base of 37,000 applications, user retention has seen a slight increase year-over-year from 34 percent in 2015 to 38 percent in 2016.
However, just because this figure has recovered a bit, that doesn’t mean the numbers are good. Instead, what this indicates is that 62 percent of users will use an app less than 11 times.
Says the report, “this is not a sustainable business model.”
These days, 23 percent launch an app only once – an improvement over last year, but only slightly. For…
Read the entire article from TechCrunch here: Nearly 1 in 4 people abandon mobile apps after only one use