Samsung Pay debuts in Spain, its first European market
Samsung Pay has launched in Spain, its first European country. This gives the mobile payment service a headstart over competitors Apple Pay and Android Pay, since the two haven’t landed in Europe yet.
Apple Pay is supposed to arrive in Spain (which would also be its first European market) sometime this year, while Google director of emerging platforms Spencer Spinnell recently said Android Pay plans to enter Europe soon.
In Spain, as in other markets, Samsung Pay is available on Samsung’s flagship smartphones, the Galaxy S7 and S6 series. It will also be added to this year’s model of the Galaxy A5 in the next few weeks.
Samsung says it picked Spain as its first European market because the country has high rates of smartphone and credit card penetration. According to research commissioned by the South Korean tech giant, 64 percent of Spanish consumers use cards to pay for most or all of their purchases.
In Spain, Samsung Pay is currently partnered with banks CaixaBank and…
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