Snapchat has a secret team possibly building a pair of smart glasses
Snapchat has been known for some bold (and perplexing) moves in regards to content features, attempting to revamp event marketing through Stories, redefine journalism through Discover and rethink the selfie through Lenses. They’ve tackled software features but now they may be looking to master hardware.
When you’re valued at $16 billion… why not?
A report from CNET details a crop of hirings from major augmented reality groups like Microsoft’s HoloLens, PTC’s (formerly Qualcomm’s) Vuforia and eye-tracking tech maker Eyefluence that point to Snapchat’s possible development of a pair of smart glasses.
The company showed interest in augmented reality during the last hype wave surrounding Google Glass. Vergence Labs, which produced a pair of glasses equipped with an embedded camera, was acquired by Snapchat for $15 million in March of 2014. The acquisition accompanied a larger $50 million acquisition of Scan.me, a QR code-scanning/creating technology that would later…
Read the entire article from TechCrunch here: Snapchat has a secret team possibly building a pair of smart glasses