Teen Interest in iPhone Remains High, Apple Watch is Most Popular Smart Watch
Interesting… My takeaways:
- iPhone users buy iPhone
- AppleWatch not that popular for teens, they prefer Fitbit
- iPad is the number 1 tablet, but Android tablets rank higher than the iPad mini (I assume this is due to price sensitivity)
Teen interest in Apple’s iPhone continues to grow, according to data gathered by Piper Jaffray analyst Gene Munster in the latest semiannual teen survey. 69 percent of teens surveyed own iPhones, up from 67 percent in the Fall 2015 survey. 75 percent of teens queried expect their next device to be an iPhone, up one percent from the previous survey.
Smart watches are not as popular among teens as smartphones, and only 12 percent of those surveyed owned a smart watch. With teen smart watch owners, the Apple Watch was the model most often chosen — of the 12 percent of teens who own a smart watch, 71 percent are Apple Watches. Just 10 percent of teens say they’re interested in purchasing a smart watch, a number that’s grown just two percent since fall of 2015.
We would expect the Apple Watch to maintain market share close to that of iPhone, but don’t expect major changes in interest until stronger use cases emerge. We continue to view CY17 as the potential breakout year for Apple…
Read the entire article from MacRumors here: Teen Interest in iPhone Remains High, Apple Watch is Most Popular Smart Watch