The Apple Watch is winning in the battle of fitness trackers

It seems, more functionality is preferred over a single-purpose device like Fitbit delivers it.


Consumers are ditching their fitness trackers for the added functionality of smartwatches. And as smartwatches become increasingly easy to use and affordable, they will capture an even greater share of the wearables market, driving down demand for fitness- and activity-tracking bands, like the Fitbit. The fitness-band category will make up 42% of total wearables shipments in 2020, down from an estimated 48% share this year, and a 53% share in 2014.

To win over nontech buffs, smartwatch makers are also offering models that cater to health and fitness enthusiasts. The Apple Watch Sport model, for example, has basic materials like an aluminum case with a rubberized band, similar to the material on popular fitness trackers like the Jawbone Up or Fitbit Force.

In a recent report, BI Intelligence takes a closer look at how smartwatches will siphon market share from fitness trackers in the wearables market, and how Apple’s smartwatch might…

Read the entire article from BusinessInsider here: The Apple Watch is winning in the battle of fitness trackers


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