The mobile app gold rush may be over
This is an interesting article about apps not being relevant anymore as the app market is saturated. It says, we spent most of our time in social networks and messengers and the app usage growth has slowed down. Perhaps, the reason could also be that we have most relevant apps on our mobile devices and do not need that many new apps anymore? However, if I can decide between a mobile website and a mobile app and it is a service that I use more than once, then I would look for an app.
As I said, maybe, in the consumer market we have most relevant apps for our daily lives. Where I still see growth potential is the enterprise market. Here, organizations are in the process of replacing legacy PC applications with new and modern mobile apps that can also be used on the go. Business processes like scanning the scratches of a rental car can be done more efficiently. Mobile apps in the enterprise context have two main tasks:
1. Allow users to get access to data on the go
2. Fulfill a task that can be done thanks to the properties of the mobile devices (like scanning something, or get data through NFC, or enter data into an app thanks to mobile on-site visits, i.e. maintenance tasks)
App development booms in the enterprise space. Great apps are built for events, lead generation, healthcare, transportation, retail, banking etc. etc.
However, these apps are not typically found with analytics solutions like Flurry as they are not always available in the public app stores. If they are internal enterprise apps they are mostly made available through an enterprise mobility solution’s enterprise app store.
So, the below article is very consumer app-focused. The enterprise app market is still to grow.
I found the outlook of the article interesting which points to new platforms which can become the next playground for app developers. It mentions wearables, TV apps, bots or also voice. It is true that there are a good bunch of add-on apps for Alexa – unfortunately mostly in the US store. As soon as I get my hands on the US apps I will try them out and let you know.
How is your app usage? Would you rather download a new app if you were looking for something (shopping, banking etc.) or go to the website? I am looking forward to hearing your opinion about apps in the comments section at the bottom of the page.
Ten years ago, Apple announced the iPhone, which soon gave birth to the App Store and the resulting broader app ecosystem. That industry has now matured, having reached critical mass, according to a new report from Flurry out this morning. While there’s still some growth to be seen — app usage is up 11 percent over last year, for example — that growth is slowing. And many app categories are now growing at the expense of others, when before, all were growing in tandem.
This indicates that apps have maxed out on the finite resource that is users’ time. That is, drawing attention to a new app will mean having to shift users away from others. This could be a problem for new app businesses — especially those that mean to take on the incumbents like 2016’s most used apps: Facebook, Messenger, Google, Gmail, Instagram, Amazon, Apple Music and others.
To generate its analysis, Flurry looks at the apps on its analytics platform. Flurry’s footprint now includes the ability…
Read the entire article from TechCrunch here: The mobile app gold rush may be over