Think you know what people look for in a new smartphone? Think again
What’s the most important thing to consider when buying a smartphone? Is it the size? The hardware? The camera? A new survey revealed what smartphone buyers look at when purchasing a new iPhone or Android handset and the results are definitely interesting.
British startup OnePulse surveyed 1,100 men and women aged 16-65 from the U.K. and found out the most important factors smartphone buyers consider. The top three include price, brand and battery life. The phone’s design is ranked fourth, followed by things like storage space, camera, reviews and accessory availability.
We’ve seen other surveys that place battery life and camera quality squarely at the top of the list, so this is an interesting development.
OnePulse also asked respondents whether they understand certain features that might be advertised when buying a phone. The majority of them know what storage (87%), screen size (81%)…
Read the entire article from BGR here: Think you know what people look for in a new smartphone? Think again