Voice won’t replace touch, and Apple won’t be the new BB
I agree that voice offers great opportunities, just think about home automation or talking to your car, but I also think that it won’t be used in any situation. When we are in public and surrounded by other people, we are not very eager to use voice. This is why we will still need our screens. Also for consuming content with our eyes we need a screen. What do you think? Will voice overtake screens and touch? Please share your thoughts in the comments section.
Marco Arment recently provoked debate in Apple circles by pointing to Google and Amazon’s growing lead over Apple in voice. He fears that “if the landscape shifts to prioritise [voice and other] big-data AI services, Apple will find itself in a similar position as BlackBerry did almost a decade ago.”
Commenting on this in Betanews, Joe Wilcox thought a better analogy was Nokia. As Google Now and Amazon’s Alexa continue to make strides, the market is moving “from touch to touchless interaction.” And just as Nokia’s efforts with touch were “hobbled” by its attachment to keyboards, Apple’s “finger first design philosophy” tethers it to an older “design ethic” destined for obsolescence.
Wilcox and Arment raise important concerns, but they’re wrong. Voice interaction won’t become the…
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