Why Apple will make smart glasses
It’s easy to dismiss the speculation that Apple is working on smart glasses.
It’s hard to picture Apple selling smart glasses. But it’s also hard to picture them not doing it.
If smart glasses become a popular and mainstream consumer electronics category, Apple will almost be required to enter the market as a fiduciary responsibility to Apple shareholders.
Consider the plight of poor Apple. Smartphone margins are shrinking. The tablet market is flabby. Smartwatches aren’t panning out as a mainstream platform. Apple TV is still not going to bring in huge profits. So Apple has to adapt and keep up with the evolution of consumer technology to continue to dominate the market as well as secure its growth.
Also, the choice of smartphone in the future may be dictated by the use of smart glasses. If mainstream smart glasses require an Android phone, Apple could lose market share.
What’s certain is that Apple is working on smart glasses.
Bloomberg reported in November that Apple…
Read the entire article from CIO.com here: Why Apple will make smart glasses