Why the boring iPhone 7 is the smartest thing Apple has done in years

Apple’s top brass have lost their minds. Tim Cook is running Apple into the ground. The iPhone 7 is going to be boring and awful, and kittens may die as a result.

The smoke has cleared and the dust has settled following a series of reports on Tuesday covering Apple’s upcoming new iPhone 7 and iPhone 7 Pro, or whatever they end up being called. The reports, which were almost certainly planted by Apple’s PR team, made it clear that the new iPhones launching this year will not be major updates. Instead, they’ll be minor updates just as we’ve seen in leaks. It looks like the photo that seemingly gave us our first look at a real iPhone 7 was indeed likely genuine.

Apple shares dipped on the news before quickly recovering and then actually gaining, but the internet wasn’t quite as forgiving. In fact, bloggers where whinier than ever on Tuesday when covering this year’s upcoming iPhones. Should they be angry, or is all this complaining totally off base?

MUST…

Read the entire article from BGR here: Why the boring iPhone 7 is the smartest thing Apple has done in years

 



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